Kalle Gustafsson, Photographer

The Swedish photographer and manager Kalle Gustafsson is an expert at capturing cinematic moments redolent with atmosphere. Represented by Skarp Agent, Gustafsson has an impressive customer listing that includes the likes of Paul Smith, Gant and Orient Express, together with editorial clients such as GQ and Marie Claire. For his clients, Gustafsson shoots impress and motility.

Gustafsson has been utilizing a retro style before it became stylish, and we believe that his photography ranks alongside that of any of his acclaimed contemporaries. Gustafsson'south intelligent piece of work is notable for its casual fluidity and its natural manner and grace. The combination of visual references and Gustafsson'due south own skills together make his models seem relaxed and beautiful in a thoroughly organic way. Based on the research we conducted nosotros chose to make this commodity into an interview format as information technology volition give y'all, the reader, a meliorate thought of who Gustaffson is, and what he represents.

Q: Where do y'all originate from, and when did you first become aware that you lot wanted to get a lensman?

A: Lund, in Southern Sweden, is my home town. I went to music schools when I was young, merely I didn't have the attention span to successfully larn to play a instrument. Because my Dad had a travel agency I got to visit the Alps a few times, and starting taking photos. A Swiss bell tower was my first real subject. My enthusiasm was such that I had used upwards all my Female parent'southward movie during the trip!

Q: How did you find your style?

A: I took on all sorts of jobs, and I ended up working for 18 months as an banana to a Swedish lensman. After several freelance jobs I decided to gear up up my own website, while my feel of studying photography in France made me realise that fashion was for me. Besides, my fourth dimension spent at the film academy in Sydney pointed me into the management of telling stories.

Q: How did your retro fashion come nigh?

A: My photography did and didn't take a retro experience from the beginning. It's certainly non set in stone and is dependent on things such every bit location and styling.

Q: We find that while there is a laid back and natural style to your work, yous don't lose sight of beauty and quality. How do you approach things?

A: I believe in trying to tell a story through matching the required theme. My ideas are unproblematic, and little and natural calorie-free is important. I also similar to create a good, relaxed temper amid the whole team.

Boomerang Spring/Summer 2022 Campaign Photographer Kalle Gustafsson